From haptics to haptic communication.
How does it work? In any case, not by the principle of chance. For example, this does not mean that at the end of a design process a paper or finishing that “somehow feels good” is quickly selected for print media production.
Surely this will not be enough to achieve impressive results.
However, it will often be a waste of money.
When we talk about haptic communication, we actually mean that the message to be communicated is transported by very specific haptic sensations and that those triggered sensations are predictable and, of course, are the intended ones.
To achieve this as a first step we build up your haptic profile in accordance to your corporate identity: The end result is your unmistakable “Corporate Haptics”.
Be aware that in a changing world there are not only digital markets,
The second megatrend are the haptic markets.
We are the right people to help you truly understand these markets.
Many thanks to the photographers for the pictures on this website.