This website is under construction – soon more
What is “haptic communication” and how does it work?
In any case it does not work according to the “principle of coincidence”.
As a matter of fact haptic communication certainly does not refer to the fact that at the end of a design process some paper is selected that is “nice to touch” or a refinement which is “somehow good”.
Surely this will not be enough to achieve impressive results.
However, it will often be a waste of money.
When we talk about haptic communication we actually mean that the message to be communicated is transported by very specific haptic sensations and that those triggered sensations are predictable and, of course, are the intended ones.
As a first step we build up your haptic profile in accordance to your corporate identity – aiming at corporate haptics.
Be aware that in a changing world there are not only digital markets,
The second megatrend are the haptic markets.
Alfred König is the right man to help you to understand these markets.
Many thanks to the photographers for the pictures on this website.